Terezagonzalez6530 Terezagonzalez6530
  • 11-01-2024
  • Business
contestada

______ is a contractual agreement whereby, in exchange for a royalty or fee, a company gives the right to another company to use a trademark, know-how, or other proprietary technology.

a) Foreign direct investment
b) Licensing
c) Franchising
d) Strategic Alliances
e) Exporting

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