Past studies have found that new products fail in the market around 35-40 percent of the time. Here are some remarkable examples:
Iridium Satellite Telephone - -$7 bil
Mobile ESPN - $150 mil
Apple Newton PDA - -$400 mil
RJR Premiere Cigarette - -$325 mil and an additional loss of $125 mil
RCA Videodisk Player - -$450 mil
